Proper Identity Management on Online Platforms
The internet is a very important platform for human beings the world over. Many activities of human beings are being undertaken online in recent times. Its use for advertisement is rampant. There are those who build brands using online presence. Then there are others who use the internet as a platform to build brand names that are actually personal names. For you to advertise your own name as a brand, you need to create a profile as an identity.
Creating an identity for your name online is not difficult. Management of the profile is however not as easy. This is because everything is revealed when a name is searched on search engines. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This poses a problem. You want only some parts of your life revealed. How can you achieve this?
You cannot talk about online identity management without including search engine optimization. The advantage of using search engines is that you are in control of determining what appears. Using this concept, you can determine information that appears after your name is searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This is when it comes to selling products online that are also sold by competitors.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. This gentleman happened to have a court case which caused serious legal litigations. From the cases, information about his life was revealed. This included his images. Now, if you search the name of the person, there is a problem. When searched, information about his court cases and outcomes is revealed predominantly. Part of the information are photographs of the person while in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. How can he or any other person control what appears when one searches their name? Can he control what details appear? Well, there are solutions to people such as Mike Bullard Jr. This is through optimization of what appears online. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.
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